Because of all the noise surrounding companies today with new technology available almost daily, it feels, to help market them, many businesses are feeling overwhelmed by too many choices, and that gets them stuck in a state of inaction. The goal of our reviews is to save you time and costly mistakes.

Best Email Marketing Software is here to help small businesses like yours cut through all that noise so you can make a sensible and sound, economical decision on one of the highest ROI (return on investment) marketing technologies that exist’s today – Email Marketing Services.

We will give you the top companies based on the most important criteria in choosing a service provider or email marketing software including the following things as a part of the rating system:

  • Account Setup
  • Design Options
  • Signup Tools
  • Cost
  • Campaign Variety
  • Social Media Tools
  • Analytics
  • List Import and More

#1. Constant Contact Review

summary review of constant contact software


  • Award-winning live customer service
  • Blog with tons of marketing resources, tips and how-to’s
  • Easy to use drag and drop text and image features
  • Hundreds of mobile-friendly templates
  • Free 60-day trial (no payment required)
  • An array of campaign types
  • Report comparisons up to 5 campaigns
  • Convenient built-in survey option
  • Can downgrade to a suspension mode pricing if pausing service and will not lose content or reporting
  • Event marketing
  • Integrated social media calendar
  • Social Media share
  • Video Emails


  • Can not copy an old campaign into the new drag and drop editing system
  • Sent campaign search is cumbersome
  • Restricted to dropping no more than two pictures in the same row
  • Can be pricey at subscriber level of 501-2000 (for a small business) if not using regularly
  • Some editing features will not work in certain browsers, so you will need to open up another to finish the editing process.

Would we recommend Constant Contact?

Yes, the pros far outweigh the cons, and this is what makes it one of the leading companies in email marketing software. Although the service beyond the trial is not free, like some other services, it’s certainly worth the nominal monthly fee for the software. The drag and drop feature simplifies the creative process and is a real time saver for those who are time-strapped. Read Full Review

#2. MailChimp Review

summary review of mail chimp software


  • Free up to 2,000 subscribers
  • Easy to use interface
  • Desktop and mobile preview
  • High volume sending
  • A/B testing
  • Marketing automation
  • Responsive templates
  • RSS to email offering


  • No live customer service with Forever Free plan
  • Complicated pricing structure
  • List segmentation sending is lacking
  • ProMarketer service is costly in comparison to others
  • Social share is problematic
  • Fewer templates offered in contrast to other services
  • Limited number of tests per campaign in Forever Free plan

Is MailChimp worth using as a free option?

Yes, for small businesses who want to create quick and straightforward messages. They have sleek templates. You will need to rely heavily on their email “help” database as there is virtually no live support for the forever free plan. They make it easy to replicate a campaign but watch out for the auto share on social. The subject line does not change from the previous email so you will have to switch off the auto feature and then switch it back on with each campaign copy. Read Full Review

#3. SendinBlue Review

summary review of sendin blue software


  • Free account for up to 9,000 emails sent
  • Free plan has no timeout period and does not require a credit card
  • No limit on number of contacts
  • Very low priced active accounts
  • Offers SMS campaigns
  • Simple to use editing option and campaign creation
  • Easy account set up
  • Six language email customer support
  • No SendinBlue logo on emails with the essential plan and plans above
  • Tech support available by phone
  • Marketing automation feature


  • Can’t upload contacts from third parties
  • Templates are limited
  • Fewer templates than other services
  • No event management
  • Don’t offer Split testing
  • No bulk social media posting

Should you give SendinBlue a try?

Yes, if you’re a small to medium business and especially if you want SMS texting service in addition to simple email campaigns. This feature makes marketing automation easy. In addition to the platform ease of use, it’s also a good value for what you get. Read Full Review

#4. Benchmark Review

summary review of benchmark software


  • Offers signup Forms
  • Surveys
  • Polls
  • AB Testing
  • Targeted Emailing
  • Video Emails
  • Listbuilder is easy to use
  • Social media posting
  • Mobile friendly templates
  • Simple to use interface
  • Multiple customer service channels


  • Email deliverability is lower than some
  • Delays in sending times
  • Email creation can be glitchy
  • Customer service is not very responsive
  • Social media application can be buggy

What’s the bottom line?

Benchmark is relatively easy to use and is a great value. Their video tutorials are useful in helping learn campaign creation. The variety of campaign offerings gives you a real bang for your buck. You should be able to create some good growth in your business by using their service and taking advantage of the abundance of offerings. Read Full Review

#5. GetResponse Review

summary review of get response software


  • Multiple customer support channels
  • Surveys
  • Autoresponders
  • Landing Pages
  • Automation
  • Webinars
  • Comprehensive platform
  • Automation and in-depth reporting excels


  • Customer support can be improved
  • Email design interface can be troublesome
  • Webinar/landing pages offered on higher plans only
  • Email designs not as modern as some others
  • Billing issues
  • Email deliverability delays

Why should you consider GetResponse?

What sets GetResponse apart from the other services is their inclusion of landing pages and webinars in their suite of services. So, in addition to creating great looking emails, you have the opportunity to capture leads and new customers with this built-in software. No need to pay additional for two other separate services and since it’s an all-in-one platform, everything is contained and streamlined which means you will save a lot of time. Read Full Review

#6. iContact Review

summary review of icontact software


  • Excellent customer service, live support
  • Free trial
  • A/B split testing
  • Autoresponders
  • Easy to use interface
  • Simple marketing system
  • Social media sharing


  • Split testing can be confusing
  • Glitchy templates
  • Survey option needs work
  • Limited design components
  • Reporting not rich
  • Cannot import contacts from third-party apps

So what’s the scoop on iContact?

iContact is great for beginner digital marketers in a small business. You can get your message out quickly and easily with its user-friendly software. The learning curve is a fast one, and you can efficiently and successfully send out an effective campaign in a relatively short amount of time. With their social share option, you can quickly send your message to all the most popular networks to grow a following. Read Full Review


There are a lot of factors to consider when reading these email marketing software summaries. Pricing, Functionality, and Support are a few of the big considerations, but there are also other details you will learn about in the in-depth review for each brand. Finally, we hope you found these summaries useful and will share with a colleague if they are also considering what makes the best email marketing software.