sendinblue review

Customer Support


Email Deliverability


Social Media Tools


Campaign Types






Review of Software:

  • SendinBlue offers these campaign types and services
  • Email
  • Transactional Emails
  • SMS Marketing
  • Transactional SMS
  • Marketing Automation

A relative newcomer to the email marketing service industry, SendinBlue launched in 2012 outside of the United States. Not to mention, it has a customer base of 50,000. SendinBlue offers email support and resources in six languages. Furthermore, it promotes itself as an all-in-one solution for marketers.


While SendinBlue has not been around for very long, it has potential as a competitive email marketing service provider. They offer quality services for the newbie marketer. Features such as SMS and automated campaigns are fantastic. With this in mind, we think the pricing is very reasonable and the free features cannot be beaten.

Additional Features:

  • Free account for up to 9,000 emails sent
  • Free plan has no timeout period and does not require a credit card
  • No limit on number of contacts
  • Very low priced active accounts
  • Offers SMS campaigns
  • Simple to use editing option and campaign creation
  • Easy account set-up
  • Six language customer support
  • No SendinBlue logo on emails with the essential plan & plans above
  • Tech support available by phone
  • Marketing automation feature

How to Set-Up:

On the positive side, the set-up is quick and easy. To sign-up, you just need your company name, email address, and a password. Even before confirming your email address, you can get started creating a campaign. Then start importing contacts. You can complete your profile during the waiting period.

How to Use:

The first step is to choose the campaign type: Email or SMS.

Let’s start with the email. You will fill out the following: campaign name, subject line, sender’s email address, and the ‘from’ name. On the next screen, you can choose from a Responsive Design-Builder to create a mobile-friendly email. Or the HTML/Simple Text Editor Copy and paste your HTML code or use a simple text editor.

The final step is to choose a template from approximately 75 offered. The templates are not titled, but they do show a preview of the finished email. The templates can all be customized. They show a variety of holiday templates, retail sale templates, and a few business templates. If you start without a template, the newsletter is pre-populated. It will display only a logo, image, text, and button, but you can swap out elements.

Similar to the MailChimp editor there is an “Elements” screen. Here you can start to build the design and create a color scheme. Another key point is SendinBlue uses a drag and drop editor. The editor makes crafting an email a breeze.

Drag and Drop Editor

There are two tab options to make your design choices. The elements tab and an images tab. Among these options are the colors. You can select backgrounds, borders, spacing, buttons, fonts and more. For images, there is no built-in gallery. So, you will need to upload your own photos or use the default images to your template. Once you upload a photo, you can access editing tools. These tools include crop, resize, change orientation, brightness, contrast, and more.

how to use the drag and drop editor
Drag and Drop Editor Example

Creating SMS Messages: Enter Campaign Name, SMS Sender, and SMS message. In particular, you are limited to 160 characters in your message. It’s pretty straightforward to use.

how to create an SMS
SMS Example

Marketing Automation: With automation by SendinBlue, you can create workflows. Then send targeted email messages based on your contact’s behavior. This feature is in beta testing.

automation option examples
Automation Example

Here’s the Rundown: Ready to Use Workflows – First workflows are already created, you just need to activate them. Custom workflows are based on your contacts’ campaign activity. Profile data and online behavior are tracked. Furthermore website Tracking tracks, targets are tracked. This lets you engage with visitors who take actions on your website.

They have additional features which include multi-channel workflows, custom stats reports, detailed activity logs, etc. Above all, their automation feature is best for smaller companies.


All of SendinBlue’s email plans include unlimited contacts. They offer tiered pricing based on the number of emails you send each month. In detail, the Free plan includes unlimited contacts. Users can send 9,000 emails per month. As well as, up to 300 email sends per day.

Lite Plan: $7.37 per month for 40,000 emails with no daily sending limit.

Essential Plan: $39 per month for 60,000 emails with no daily sending limit.

Premium Plan: $66 per month for 120,000 emails with no daily sending limit.

Enterprise Plan: Customized volume.

how much does sendinblue cost
SendinBlue Pricing

In addition, there are pricing options for SMS plans, IP plans and a Pay As You Go option too.


SendinBlue is a useful tool for marketers who want to reach their customers by text in addition to email. It also offers order confirmation and other transactional emails and texts. This, of course, is essential if you have an e-commerce site. In addition, the beta marketing automation is a great feature. Furthermore, automation is not available as part of most email marketing services. Above all, we hope you enjoyed our SendinBlue review.

Additional Resources:

additional resources

In addition, the following list of resources is offered by SendinBlue.

  • My Account
    • General & Security
    • Offers & Price List
  • Email Campaigns
    • Email campaign basics
    • Advanced features
    • Statistics
  • SMS Campaigns
    • Starting SMS Campaigns
  • Transactional Emails
    • Getting started with Transactional Emails
    • Advanced features
  • Contacts
    • Getting started with contact management
    • Lists
    • Groups and segments
    • Blacklist
  • Marketing Automation
    • Marketing automation basics
    • Advanced features
    • Use Cases
    • Best Practices
  • Deliverability
    • Deliverability basics
    • Configuring a dedicated IP
    • Advanced features
  • Integrations & API
    • Getting started with Integration
    • Forms
    • Plugins
    • Zapier Integrations
    • API
  • White Label
    • White Label Setup
    • Multiple Account Manager